Hi, I’m Phil

Marketing Strategist specializing in SEO/AEO, PPC, Analytics & Data-Driven Growth.

With over 10 years of professional experience across SEO, paid media, marketing analytics and workflow automation, I have a proven track record in scaling organic search from zero to Top 5 rankings, securing Top 1 placements in Google AI Overviews, and managing Google, LinkedIn, Meta Ads budgets of up to $40,000/month. My technical foundation in web development and data analytics has significantly contributed to turning complex marketing data into scalable and revenue-driving growth.

10+

Years of Digital Marketing Experience

$40k+

Monthly Ad Spend Managed

SERVICES

What Services I Offer?

SEO & AEO Optimization

Building organic visibility from the ground up, technical SEO audits, keyword strategy, and AI search optimization across Google AI Overviews, ChatGPT, and Perplexity to capture visibility where traditional search no longer reaches.

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Paid Media Management

Planning and managing high-performing campaigns across Google, LinkedIn, and Meta Ads, from account architecture and audience targeting to Performance Max and Advantage+ Shopping, optimized for higher-intent conversions.

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Data Analytics & Attribution

Architecting unified attribution ecosystems across GA4, Google Tag Manager, and Looker Studio/ Tableau, connecting every marketing touchpoint to real revenue and translating complex data into clear, actionable dashboards.

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E-Commerce Growth Strategy

Managing and optimizing WooCommerce, Shopify, and WordPress, driving measurable improvements in conversion rate, average order value, and online revenue through data-informed campaign strategy.

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Web Development & Technical SEO

Building and maintaining websites using WordPress, Drupal, WooCommerce, Shopify from site structure and page builds to troubleshooting technical issues, giving clients faster execution. Includes page speed, rendering issues and fixing the technical foundation.

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Branding and Logo Design

Developing brand identity elements including logo design, visual consistency, and messaging direction, ensuring a cohesive, professional brand presence across websites, marketing materials, and campaigns.

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Pricing

Smart Investment for Scalable Growth

per hour

$10

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Startups, small business owners, or teams needing tactical hands-on execution, quick fixes, and entry-level channel setups.

Basic on-page tweaks and initial AI search presence audits (ChatGPT, Perplexity, Gemini)
Single-platform campaign setup for Google, LinkedIn or Meta Ads
Standard GA4 and GTM installation with a single Looker Studio dashboard
Core site health checks, basic speed optimization, and error fixes.
Product listing enhancements and basic promotional banners
Basic vector logo creation, color palette selection, and social media templates (optional)

per hour

$20

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Scaling brands, B2B companies, and e-commerce stores seeking full-funnel strategy, automation workflows, and end-to-end revenue attribution.

Advanced technical SEO, competitor gap analysis, and full Google AIO ranking strategy.
Multi-channel architecture across Google, Meta, and LinkedIn with active CPA optimization
Unified ROI tracking connecting GA4, Looker Studio, and CRM workflows
Full-stack CMS tweaks (HTML/CSS/JavaScript), schema markup, and Conversion Rate Optimization
End-to-end funnel modeling and automated multi-branch nurture sequences

Resume

Work Experience & Education

2025 - Present

Growth Marketing Coordinator

Efficiency Leader, Sydney, Australia

Secured top AI search placements across Google AIO, ChatGPT, and Perplexity while scaling organic keywords to Top 5. Architected multi-channel paid ads, built unified GA4/CRM attribution models, and automated lead workflows in HubSpot.

2022 - 2025

Marketing Manager

Glofon Herbal Medicine, Philippines

Plan and execute targeted Meta Ads campaigns on lean budgets, optimizing ad creative to maximize conversion rates. Produced organic short-form videos and directed end-to-end marketing operations to accelerate brand growth.

2012 - 2022

IT/ Digital Media Head

Amjaad Holding, Sultanate of Oman

Managed in-house and client digital media campaigns and consumer data, driving a 25% increase in shopping mall foot traffic and tenant sales. Upgraded network infrastructure security by 40% while cutting supplier costs through strategic vendor negotiations.

2009 - 2011

Web Administrator

Yousef Al Rajhi Group, Riyadh, Saudi Arabia

Supervised web development teams, performed SEO site audits, and formulated standards for system integrations. Engineered intranet platforms to boost internal collaboration and created high-converting content marketing.

2007 - 2009

Network Administrator

Al Qarni Sons Co., Saudi Arabia

Maintained server infrastructure and managed ERP systems while ensuring strict ISO 9001 quality compliance. Deployed secure VPN access protocols and conducted cross-departmental technical training sessions

2005 - 2007

Web Designer & Market Researcher

Cosmo Enterprise Inc., Hawaii

Designed user-centric, W3C-compliant web interfaces and executed weekly email campaigns that raised product sales by 20%. Conducted competitor price margin analyses to drive revenue growth and managed full-lifecycle web design projects.